Turning a Battle Against Cancer into the Drive to Create an Inclusive Clothing Brand

Ola -"Wave" in Spanish- is a slow-fashion brand founded by designers Malena and Luz after the terrible loss of their mother due to breast cancer. We partnered with them to help build the brand concept and visual identity. 

"We wish we could find the cure for cancer, but we won't. What we can do is -through our pieces- talk." (Translation from the image on the right).

How we set to communicate Ola's powerful background story from a place of hope
"You cannot stop the tide, but you can learn to surf the wave". That's a lesson that Ola's founders learnt after losing their mom to cancer. Because of it, we wanted Ola's voice to convey calm, optimism and self-reliance.

The Results
Ola was born from the need to deal with a devastating life chapter with loving dignity. Marina, our Brand Designer (whose name actually means "woman of the sea), helped Ola to find a voice to tell its moving story and to celebrate life with all its joys, challenges and uncertainties.
Malena and Luz maintain their purpose of raising awareness on cancer from a place of optimism.

Brand Design, Textile Design, Social Media, Printed Assets.​​​​​​​
Marina Glikman.

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